PR is very powerful thing
This can generate great amount of interest in your business and that is what I'm looking in to with one of my SEO consultants that is working on some of my articles posting currently. This not only builds the links it additionally creates buzz around your business, this will drive great attention to the carpet cleaning and much more that you can be interested.
Launches -when ever you introduce new product you can always write an article about it and place it to your PR agency that will think of they way to promote this great thing that you are doing.
news are great to generate interest in your business, that is why charity is such a great thing to do. As this gives back to your community. It also improve what your business is dong as a organization, those small things can create great return for your carpet cleaning organization.
if you are great content generator and you have great inside in to your business line and you think that specialist is what you could call yourself then there is a opportunity for you that you could use. posting in blogs can be great thing for you, adds some great backlinks to your website and also gives you authority.
If you are a rock-star or just outspoken person about your area of expertise and there is something that you can contribute to, then you have the opportunity to do so.
PR is future for marketing, thanks to this one can communicate so much more effectively and not being seen as pushing the information on to the customer.